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Mobile Gaming: Benjamin Gifford’s Strategy and Lu Lu’s Innovation

The mobile gaming industry has evolved into a behemoth within the global entertainment sector, with its valuation soaring past USD 184.4 billion in 2022 and projections estimating a staggering growth to USD 775.69 billion by 2032. This represents a Compound Annual Growth Rate (CAGR) of 15.5% from 2023 to 2032, highlighting the industry's vast appeal and the diverse audience it attracts. Particularly noteworthy is the Asia-Pacific region, which led the market share in 2022, underscoring its pivotal role in the industry's global preeminence.

Benjamin Gifford's Strategy and Lu Lu's Innovation

Amid this thriving market, a fascinating narrative unfolds about the vibrant competition and the unexpected heroes of this tale: independent mobile game developers. Despite the dominant presence of big corporations, companies like (TPI) and have carved out significant niches for themselves. Their success stories are emblematic of a broader trend where creativity, innovation, and a deep understanding of gamer preferences can lead to remarkable commercial successes.

Top Games's “Evony: The King's Return” and uCool's “” are testament to the potential of independent developers to create games that resonate deeply with users, generate loyal followings, and achieve significant commercial success. “Evony,” known for its strategic depth, and “Heroes Charge,” an action-packed RPG, illustrate the diversity of content that can thrive in the mobile gaming ecosystem.

Top Games Inc. VP Benjamin Gifford Views on Team Management

VP explains how his team created such a successful MMO title.

“The team shouldn't limit themselves in job protection mode. Instead, they should stretch their capabilities and constantly grow without satisfaction with current success,” says Benjamin.

Often if an issue has been identified, TPI Teams create a Tiger Team, and Benjamin will be on that to work through the issue and create a solution to ensure that the issue stays fixed. To aspiring or current game developers and marketing professionals, Benjamin offer the following: Focus excessively on users. Start with the end user as your main focus and work back from that viewpoint. By focusing on your end users first, and earning and keeping their trust, everything else will follow. Move fast, but be responsible.

“Being fast allows you and your team to learn from experience, build more things, and ship solutions quickly to keep improving. Be efficient, so you can achieve product excellence. Take responsibility, so your end users will always be well covered and protected. Don't fall into the trap of perfection.” said Benjamin.

uCool: Impressive Gameplay and Approachability

uCool, Inc. stands as a distinguished independent video game developer and publisher in the United States, offering some of the most popular free-to-play strategy games online. Their notable successes include not just Tynon, but also Heroes Charge. These achievements have garnered positive reviews from various gaming platforms and critics, highlighting the impressive gameplay and approachability of their titles.

This surge of independent developers in the mobile gaming market underscores a key insight: success is not the exclusive domain of large corporations. The achievements of TPI and uCool highlight the industry's openness to innovation and quality, regardless of the developer's size. Their stories serve as an inspiration for current and aspiring game developers, showcasing the potential to create impactful and beloved gaming experiences that resonate with a global audience.

Former CEO of uCool, brings over 10 years of serial entrepreneurship, creating multiple successful startups in the digital entertainment, instant messaging, publishing and high tech industries within the United States. Lu Lu possesses a Bachelor of Design from Parsons School of Design. Lu started her first company in 2009 and has been involved in leading and managing the design, development and publishing of high quality mobile and online applications.

In the future, as emerging technologies continue to evolve, an increasing number of independent game developers will enter the competitive arena. In the process of competing with well-known giants, only independent developers and publishers like TPI and uCool, who consistently produce high-quality and unique games that exceed players' expectations, will secure a foothold and prevent monopolization by these renowned companies