Skip to content
Home | News Hub | Benjamin Views | Breaking Through the Noise: How Benjamin Gifford is Leading the Way

Breaking Through the Noise: How Benjamin Gifford is Leading the Way

In the shadow of giants, independent game developers like have emerged as beacons of innovation and determination in the mobile gaming industry. These companies, through their unique approaches and strategic insights, have managed to break through the market's noise and capture the hearts of millions worldwide. At the core of their success lies a blend of creative leadership, user-focused design, and a relentless pursuit of excellence. Let's take a close look at 's valuable insights on “Evony's” global success.

General Mu Guiying in Evony
General Mu Guiying in Evony

Benjamin Gifford emphasizes the importance of a growth mindset, urging teams to stretch their capabilities and prioritize user satisfaction above job security. This approach, coupled with the creation of specialized “Tiger Teams” to address and resolve issues, underlines a dynamic and responsive development culture that is key to sustaining success in a competitive market.

Moreover, Gifford's advice to focus on end users and move quickly yet responsibly offers a blueprint for aspiring developers. This philosophy not only encourages rapid learning and improvement but also ensures that products maintain a high standard of excellence and user trust.

“If you want to make the biggest impact, the best way to do this is to always focus on solving the most important problems. It sounds simple, but I think most don't do this and waste a lot of time and resources. Challenge yourself and your team to become better at finding the biggest problems to work on,” Benjamin added.

Under CEO David Guo and VP Benjamin Gifford's leadership, Evony has emerged as a landmark title, exemplifying the innovative potential and global appeal of mobile gaming. According to the Sensor Tower data, the global net revenue has exceeded an impressive $355,385,440, with over 200 million cumulative downloads by 2023. Titles from TGI have consistently ranked among the top downloaded and highest-grossing on both Apple and Google platforms.


These narratives from TPI not only highlight the achievements of independent game developers in the mobile gaming market but also serve as a guide for others in the industry. They underscore the significance of user-centric development, strategic agility, and the courage to innovate. In doing so, they remind us that the mobile gaming industry, with its vast potential and dynamic landscape, is a realm of opportunity for those willing to think creatively, act decisively, and innovate relentlessly.